菲利普•科特勒(5)

    19.PrinciplesofMarketing—Europeanedn,Prentice-Hall,1996,1999,2001.Co-authors:GaryArmstrong,JohnSaundersandVeronicaWong.

    20.KotleronMarketing:HowtoCreate,WinandDominateMarkets,TheFreePress,1999.

    21.MuseumStrategiesandMarketing:DesigningtheMission,BuildingAudiences,IncreasingFinancialResources,Jossey-Bass,1998.Co-author:NeilKotler.

    22.TheMarketingofNations:AStrategicApproachtoBuildingNationalWealth,TheFreePress,1997.Co-authors:SomkidJatusripitakandSuvitMaesincee.

    23.StandingRoomOnly:StrategiesforMarketingthePerformingArts,HarvardBusinessSchoolPress,1997.Co-author:JoanneScheff.

    24.MarketingforHospitalityandTourism,Prentice-Hall,1996,1999,2003,2006.Co-authors:JohnBowenandJamesMakens.

    25.MarketingPlaces:AttractingInvestment,IndustryandTourismtoCities,StatesandNations,TheFreePress,1993.Co-authors:IrvingReinandDonaldH.Haider.

    26.MarketingforCongregations:ChoosingtoServePeopleMoreEffectively,AbingdonPress,1992.Co-authors:NormanShawchuck,BruceWrenn,andGustaveRath.

    27.SocialMarketing:StrategiesforChangingPublicBehavior,TheFreePress,1989.Co-author:EduardoRoberto.2ndedn:retitledSocialMarketing:ImprovingtheQualityofLife（co-authors:NedRobertoandNancyLee）,Sage,2002.

    28.HighVisibility:TheMakingandMarketingofProfessionalsintoCelebrities,Dodd,Mead&Co.,1987.Co-authors:IrvingReinandMartinStoller.Re-publishedinasecondeditionbyNTC,1998.Re-publishedinathirdeditionbyMcGraw-HillandcalledHighVisibility:TransformingYourPersonalandProfessionalBrand（co-authors:IrvinReinandMichaelHamlin）.

    29.MarketingforHealthCareOrganizations,Prentice-Hall,1987.Co-author:RobertaN.Clarke.

    30.TheNewCompetition:WhatTheoryZDidn′tTalkAbout-Marketing,Prentice-Hall,1985.Co-authors:LiamFaheyandSomkidJatusripitak.EditionsinIndonesian,German,Portuguese.

    31.StrategicMarketingforEducationalInstitutions,Prentice-Hall,1985,1995.Co-author:KarenFox.

    32.MarketingProfessionalServices,Prentice-Hall,1984,2002.Co-author:PaulN.Bloom.2ndedn（Co-authors:PaulN.BloomandTomHayes）,2002.

    33.MarketingEssentials,Prentice-Hall,1984.RenamedMarketing—AnIntroduction,Prentice-Hall,1987,1990,1993,1997,2000,2003,2005,2007,withco-authorGaryArmstrongjoiningafterthefirstedition.Manyforeigneditions.

    34.CasesandReadingsforMarketingforNonprofitOrganizations,Prentice-Hall,1983.Co-authors;O.C.FerrellandCharlesLamb.RenamedStrategicMarketingforNonprofitOrganizations:CasesandReadings.

    35.PrinciplesofMarketing,Prentice-Hall,1980,1983,1986,1989,1991,1994,1996,1999,2001,2004,2006,Withco-authorGrayArmstrongjoiningstartinginthe3rdedn.Manylanguageseditions.

    36.MarketingforNonprofitOrganizations,Prentice-Hall,1975,1982,1986,1991,1996,2003.EditionsinGermanandDutch.RenamedStrategicMarketingforNonprofitOrganizationsandpublishedwithco-authorAlanAndreasenin2006.

    37.CreatingSocialChange,Holt,Rinehart&Winston,1972.Co-editors:GeraldZaltmanandIraKaufman.

    38.SimulationintheSocialandAdministrativeSciences,Prentice-Hall,1972.Co-editors:HaroldGuetzkowandRandallL.Schultz.

    39.ReadingsinMarketingManagement,Prentice-Hall,1972,1976,1980,1984.Co-editor:KeithCox.TitlechangedtoMarketingManagementandStrategy,revisededn,1983.

    40.MarketingDecisionMaking:AModelBuildingApproach,Holt,Rinehart&Winston,1971.Revisedin1983andrenamedMarketingModelsandre-publishedbyHarper&Row,withnewco-authorGaryL.Lilien.EditionsinSpanishandFrench.Revisedin1992andre-publishedbyPrentice-Hallwithco-authorsGaryL.LilienandK.SridharMoorthy.

    41.MarketingManagement,Prentice-Hall,1967,1971,1976,1980,1984,1988,1991,1994,1997,2000,2003,2006.VersionsinFrench,German,Portuguese,Spanish,Italian,Japanese,Russian,Chinese,Finnish,Indonesian,Turkish,Hebrew,Slovenian,etc.Atleastsixareadaptations,notjusttranslations,withforeignco-authors,bringinginrelevantcountrycases,statisticsandmarketplacedescriptions.

本文摘自《對話營銷大師》

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　　我們選擇的人都極有成就，為了展現他們的個人魅力。本書的行文保留了自如的對話形式，而沒有去刻意雕琢。與每位大師的對話均分為三部分：第一部分是“專業之旅”，充分展示各位大師的市場營銷職業生涯；第二部分是“營銷新見”，深入探讨各位大師對當前市場營銷問題的新觀點和新看法；第三部分是“走近大師”，通過一些更私人化的問題來追尋他們從事市場營銷研究的動機。盡管每位大師的名字都與他們所開拓的某一研究領域緊密相連、聲名卓著，卻沒有人因此而固步自封。他們一直沉浸在新思想和新觀念中，與市場營銷同呼吸、共命運。我們體驗了與營銷大師對話的獨特過程。也希望與大家分享結識他們的快樂！所有對市場營銷感興趣的人，無論是企業營銷人員，營銷咨詢顧問，還是大學市場營銷專業師生，都會從本書中汲取力量和智慧。